Search Engine Optimization

Being found on the web is an art and a science. What works is always changing, but our team of web experts keep up with the latest practices and technologies.

Your local SEO experts

We’re here to make SEO transparent, simple and accessible to all of our clients.

We’re not hidden away in a bedroom working in our underpants or some anonymous online only service from some far off land. Actually, we’re in your town, in your community and most importantly local to you.

That means you can actually come in and see us for a chat. You can give us a call or drop us an email and we’ll promptly respond. Let’s get together and see about increasing your online presence. First though, you might be wondering “But what is this SEO and why should I care?”

WHAT IS SEO?
We all want to rank as highly as possible when people search for terms relevant to our business or our site. Because it makes it more likely we get more traffic and therefore more likely to generate inquiries and orders.
There are things we can do to help Google and other search engines prioritize your website so that rankings improve over time as a result. It is complex though and it changes all the time. But we like to make it as transparent as possible. Put very simply it all boils down to two things that you need to get right – Relevance and Authority.

Relevance
Can Google easily read your website and does it think the content is good enough and relevant enough? Because making your site technically and structurally as easy to crawl for search engines as possible will help improve your online presence. But don’t forget your readers. Making sure the information on your site is relevant to what people are searching for is just as important. This is known generally as ‘on-page SEO’.

Authority
How much do search engines like Google, trust your website? Because this ‘authority’ determines where you rank. So the more others link to your site and your content, the more trusted you are. This is what is generally known as ‘off-page SEO’. Both are an ongoing commitment of resource.

In conclusion, “Search Engine Optimization” is actually just a slang term for a collection of best practices – web development, digital marketing, content creation, social media, PR, and so on. It’s all these things done well, done consistently, that will get you results.

We offer 4 different SEO packages

Ask us for a full proposal on what’s included in each campaign

  • SEO : Business Billed monthly $375*
  • SEO : Enterprise Billed monthly $650
  • SEO : Enterprise + Billed monthly $1,250
  • SEO : Premium Billed monthly $1,750

*Term 3 months minimum with 30 day notice period

Request a FREE audit

Start by requesting a FREE SEO audit and we’ll quickly have a look-see at how we can improve your online presence.

We’ll talk you through it

There’s loads of technical information that we won’t bore you with. But give you a no-nonsense view of what can be improved instead.

We’ll send you a Proposal

We’ll recommend a package, listing the things we’ll do each month to improve your online presence.

SEO stardom begins

Once your SEO project is launched, we’ll provide you with regular updates on what we’ve been up to and what’s changing.

Ideas for Search Engine Optimization

  • Local SEO Boost: Tailor an SEO package specifically for local businesses in Princeton. Focus on optimizing local listings, Google My Business profiles, and incorporating location-specific keywords to enhance visibility in local search results. This package can also include geo-targeted content creation and local backlink building.

  • Comprehensive On-Page Optimization: Offer a package that emphasizes thorough on-page optimization. This includes keyword research, meta tag optimization, content refinement, and internal linking strategies. Ensure that each web page is fully optimized to maximize its potential in search engine rankings.

  • Mobile SEO Optimization: Recognize the increasing importance of mobile search by providing a package dedicated to optimizing websites for mobile devices. This includes responsive design implementation, mobile-friendly content, and ensuring fast loading times for an improved mobile user experience.

  • Content Marketing and Link Building: Develop a package centered around content marketing and link building. Create high-quality, relevant content for the website and implement a strategic link-building campaign to enhance the site’s authority and visibility in search engine results. This can include guest posting, outreach, and content promotion.

  • SEO Analytics and Reporting: Provide a comprehensive SEO analytics and reporting package. Regularly analyze website performance, track keyword rankings, and provide detailed insights into the effectiveness of SEO strategies. Include recommendations for ongoing optimization based on data-driven results, empowering clients with the information they need to make informed decisions.

Customizing these packages to meet the unique needs and goals of businesses in Princeton will enhance their online visibility and contribute to long-term SEO success.

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